Bollywood vs Australian Cinema

I have learnt an immense amount from the Marketing Bollywood Program. I feel as though I have been given insight into a highly complex world. I now understand how production, distribution and marketing can come together to make a comprehensive strategy.

This program expanded my understanding of Indian culture and the differences between the Indian Film Industry and the Australian Film Industry.  Below is a few differences that I have noted. This table mainly relates to mainstream Bollywood cinema (not festival films).

Australian Film Industry vs Bollywood
Australia	Bollywood
Industry
-less emphasis on stars-more focus on director -emphasis on getting funding from government bodies (attempts made to get the government involved) -stars (generally) less important than stories -music less important -Dance numbers not usually incorporated -few films made each year -small industry not linked by family -bigger film festival scene -fewer taxes on films	– stars worshipped like gods-Bollywood tries to keep government uninvolved -stars are more important than the director -script writers less respected -songs can make or break a film -music incredibly important -big divide between single screen and multiplexes (Changes in marketing) -many movies centre around love or marriage -Muslim people and issues depicted more positively than in Hollywood -many, many films produced each year -film ‘families’ often control film production -mafia money available -music sections of film are used as video clips and played on MTV -video clips played a few weeks from films release
Films
-Usually around ninety minutes long-Love is not as a big as a theme-more emphaisis of accurate depiction of reality (in my opinion)	-films around three hours long-films have an interval in the middle for smoking or getting food -samosas sold at cinemas -bigger range of products sold at cinema (e.g Jewellery sold) -Films often localized  (made in a particular area for that particular audience) -many films concern themselves with love, marriage and arranged marriage -warnings have to be shown at the beginning of films that show smoking or drinking -greater variety of cinematography (lots of jump cuts, fast forward) -more escapism
Marketing
-Limited marketing used-big emphasis on social media campaigns -bigger emphasis on website -films hardly ever advertised on television -postcards used to promote films -crowdfunding often used	-more extreme measures used. Many staged events (PR scandals)-less concern for police getting involved -posters often put on street -social media strategies less important -higher emphasis on scandal -higher emphasis on the stars and their personal life used to promote the movie -postcards not used -television marketing very important -songs used as marketing tool

So there are a few observations that I have made. Please comment or give me feedback or argue with me!